Erect On Demand System

Learning that more profits could be made in running hospitals they divested from the nursing home chain and moved into purchasing hospitals in 1971. To reflect the company's new direction, the name was changed from Extendicare to Humana Inc. in 1974. Humana experienced tremendous growth organically.in the years that followed. Its takeover of American Medicorp Erect On Demand Review  Inc. in 1978 doubled the company's size. During the mid-1970s, a fast-track construction process enabled the completion and opening of one hospital a month. This accelerated construction schedule compressed time by overlapping processes thus allowing the development of hospital projects incredibly faster.

Humana then moved into developing the double corridor model for hospital construction which minimized the distance between patients and nurses by placing nursing support services in the interior of the building with patient rooms surrounding the perimeter. Humana in time became the world's largest hospital company in the 1980s. As the American health care system evolved in the 1980s, Humana developed an integrated health care delivery system by creating a family of flexible health care plans, tying up the health care service with a health insurance plan thus enabling them to begin marketing health insurance in 1984. .

Humana brought the pioneering artificial heart research of Dr. Robert Jarvik and Dr. William DeVries to Louisville under the newly-created Humana Heart Institute in 1985. Just in 1982 Clark, a 61-year-old retired dentist from Des Moines, Washington, became the first human to receive a permanently implanted artificial heart at the hands of surgeon William DeVries. For DeVries, then 38, that satisfying moment was the culmination of the three years he had spent perfecting the technique that made the implant possible, and waiting for a patient who met the rigorous criteria established for implant candidates by the Food and Drug Administration. For DeVries the 7½-hr. operation was "almost a spiritual experience.

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So acquiring such a man together with his collaborator was to bring much invention and life prolongation at the center of Humana.In the 1990s Humana metamorphosed into a consumer health benefits company. Humana spun-off its hospital operations from the health insurance operations in 1993 and created the new company Galen Health Care Inc. Soon after, Galen merged with Columbia/HCA. After United Healthcare's failed attempt to acquire Humana in 1998, Humana began pioneering work in consumer driven health care in 1999; launching its first services on September 11, 2001.The marketing and administering of health benefit consumer services. became a very profitable area of Humana's engagement run principally from its headquarters at the Humana building.